Business (non) sense.

Economies of scale. First term a person gets familiar with (most likely) entering a B-School (in class I mean, not otherwise). So, the funda says, as volumes go up, prices go down (with few exception of high value goods etc).A couple of degrees (at least on paper), little work-ex & some common sense. This is all I have and assumingly, based on this, I can get the basics right. Two months here and all such stuff seems to be irrelevant. Why so? Here are few examples.

• Local call rate = 3 times international call rate (more the volume, more the margin)
• Coke/ Pepsi = 50 Rs. For 500 ml (Everyone will drink it thrice a day even if that’s the only thing he/she could afford)
• Flat rents (people have to stay somewhere) = 1.5-2 lakh/ month (INR) at a place comparable to Andheri and = 4-6 lakh/ month (INR) at a place comparable to HN/ Bandra. Guess one could buy n own a flat for such amount in India in a year or so. (Virtual monopoly, take or stay on foothpath)
• Food products (esp. packaged juice, milk, vegetables) = very highly priced (well the only reason this time is scarcity, nothing else)

In nutshell, whatever sells more, increase the price, get higher margin. People would buy anyway. And on nutshell, an average Nigerian still thinks that cashew kernel is for the purpose of supporting apple on the tree and not to be treated as commodity :P

Nothing makes sense in a way we perceive in India or some other part of the world. Still, it’s common sense here and the business thrives. Big time.

n if you didn’t get any of above, the question to be asked “u say?” not “what does that mean or come again”. Will give details on the pigeon English later, which freaks me out sometimes to the extent that a sober soul like me doesn’t hesitate to pour in few Punjabi names in between while making the poor fellow understand what I “u say” …. Gosh !!!!!!!!!!!!!!!!